PAT GALLAGHER
RESUME
Highly experienced and versatile media professional with more than 20 years of demonstrated success across broadcasting, content creation, brand management, marketing, and public relations. Experience in project and event management, budget oversight, and team leadership. Proven ability to drive audience engagement, generate revenue through innovative programming, and build strong digital/social media presence. Driven by curiosity, new challenges, and a commitment to success and growth.
EXPERIENCE
Mid-West Family Broadcast Group
07/2019 to 11/2025
Content Manager (Program Director): Magic 98
Announcer: Magic 98 and 106.7 The Resistance
Host: The Active Zone
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Directed and executed daily programming on Magic 98.
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Oversaw promotional/imaging production (creative writing, voicing, production) and managed the station's website and social media efforts. Helped plan show and served as half of the morning drive on-air team on Magic 98.
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Served as “face” of Magic 98 and The Resistance, representing the stations at numerous local concerts, athletic events, and charitable functions.
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Planned, hosted, and executed a daily show on The Resistance, including creating original, high-engagement segments such as Punk Rock News and Feed the Resistance.
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Created and hosted The Active Zone, a short-form program that focuses on active sports, like running, bicycling, and triathlons. Offered tips to those new to active sports, as well as athletes taking the next step toward a marathon, century bike ride, or Ironman triathlon.
WCNR (106.1 The Corner)
12/2015 to 07/2019
Morning Show Host
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Planned, hosted, and executed a daily live morning show focused on community engagement for an Adult Alternative Audience.
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Conducted on-air interviews with community leaders, charity representatives, and featured musicians during shift and in exclusive Corner Lounge performance sessions.
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Served as the public "face" of The Corner, representing the station at numerous local concerts, athletic events, and charitable functions.
Mid-West Family Broadcast Group
08/2014 to 12/2015
Traffic Reporter: All Stations
Active Zone Producer: All Stations
Part-time Announcer: All Stations
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Provided daily, timely traffic reporting for all seven Mid-West Family Broadcasting stations and WISC-TV, utilizing on-air reports, Twitter, and website updates.
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Produced and hosted daily active sports (running, biking, triathlon) short-form (1-minute) radio segment.
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Managed The Active Zone’s digital presence, including an events calendar, blog, and Facebook page, while representing The Zone at local events.
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Executed weekend and fill-in on-air shifts and produced commercial content. Conducted regular personal appearances
The River Food Pantry
02/2014 to 03/2015
Community Relations Director
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Elevated public awareness, managed fundraising, and served as the official spokesperson/PR representative for the busiest food pantry in Dane County.
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Planned and executed the fifth annual Harvest Dinner, the organization's largest single-day fundraiser. Result: Event raised more than 30% above any previous dinner.
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Represented the organization at diverse public events, including radio/TV programs, and business association gatherings.
WMMM-FM (105.5 Triple M)
08/1992 to 09/2013
Program Director/Brand Manager and Midday Announcer
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Brand Champion for one of the country's top-rated Adult Alternative radio stations, managing all programming, staff, and brand development.
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Wrote and implemented programming department budgets
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Interpreted research data for strategic music programming to ensure brand alignment and audience growth.
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Conceived, developed, and launched Project M—a competitive songwriting competition for local musicians. ​Result: Highly successful in generating ratings, revenue, significant digital engagement, and substantial free publicity.
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Created Activate With M, an integrated active sports program (on-air, online, on-site) that served as a new revenue stream through direct sponsorships. Used program to successfully promote events like the Madison Mini Marathon and Trek 100 bicycle ride.
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Developed The Triple M Green Team, a community volunteer program focused on environmental projects, generating an additional revenue stream through sponsorships and effectively marketing to an environmentally aware audience.
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Executed a daily midday air shift targeting an upscale, professional audience, including developing and programming The Radio Deli with featured themes, artists, and live performances.
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Oversaw all aspects of promotional and imaging production (creative writing, voicing, production) and managed the station's website and social media efforts.
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Produced eight editions of the Triple M “Live From Studio M” CDs featuring local, national, and international artists performing songs in “Studio M.”
EDUCATION
University of Wisconsin-Platteville
Bachelor of Science in Broadcasting (Management Emphasis)
KEY SKILLS & TECHNOLOGY
Broadcasting/Production: Selector, Mediabase, Adobe Audition, Commercial Production (Writing/Voicing/Producing)
Management/Office: Budgeting, Project Management, CRM tools, Microsoft Office Suite
AWARDS, RECOGNITION & COMMUNITY LEADERSHIP
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Inducted into the first class of the Madison Radio and Music Hall of Fame.
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Industry Awards include: 2007 and 2008 Radio & Records Industry Achievement Award for Triple A Station of the Year, 2007 Entercom President's Award for Strongest Digital Engagement, 2010 WBA Awards for New Media (Project M) and Best Specialty Programming (Live From Studio M).
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Community Recognition: Recipient of the Don Hunt Communitarian Award (Habitat for Humanity) and the AIDS Network of Wisconsin President's Award.
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Active Community Involvement: Board Member for The River Food Pantry; former Board Member for the Bicycle Federation of Wisconsin. Highly active in the cycling, running, and triathlon communities as an athlete, advocate, and race announcer/event MC.